The Super Bowl halftime show is a huge moment for performing artists, and the music industry alike, as many artists find their music sales soaring after the big performance.
Key Details
- The Super Bowl halftime show is a huge performance that attracts millions of viewers each year.
- Rihanna is this year’s halftime headliner performing for the first time in five years and is expected to gain significant streaming numbers following the show.
- Thanks to a large number of viewers and the marketing buzz surrounding the performance, many artists find massive album sales boosts and boosts on streaming platforms following their performance.
- Shakira and Jennifer Lopez, who headlined the show in 2020, saw some of the largest streaming gains—with 267% and 187% gains in the week following their performance, Billboard reported.
- Lady Gaga’s song and album sales were up 1,000% on Super Bowl Sunday alone following her 2017 performance, Billboard reported.
Why it’s news
The Super Bowl halftime show is a performance that many look forward to all year long. The show has been headlined by some of the world’s biggest artists, including Michael Jackson, Bruce Springsteen, and Prince.
It is a massive performance for both the performing artist and the music industry, as numbers tend to soar for the artist following the performance. After the show, artists tend to see a significant boost in both streaming and album sales.
Some of the largest streaming boosts include Shakira and Jennifer Lopez, who headlined the show in 2020. The pair saw streaming gains of 267% and 187% in the week following their performance, according to Billboard.
The Weeknd, who was already a top streamer, saw a jump in streaming numbers following his 2021 performance. He saw a 65% streaming jump from 82 million streams to 136 million streams in the week following his performance.
Artists also see a large sales jump following the halftime show. Lady Gaga’s song and album sales were up 1000% on Super Bowl Sunday alone following her 2017 performance, Billboard reported.
Coldplay’s music sales rose 355% the week after their 2016 performance selling 95,000 albums. After Beyonce’s 2013 performance, her album sales jumped 62%, and her song “Crazy In Love” saw a 203% sales boost, according to Billboard.
Album sales and streams almost always explode after the halftime performance, and it is expected to continue this year with halftime performer Rihanna. She has taken a long break from music, with this performance being her first live show in five years.
She hasn’t released any new albums since her last in 2016, but her music is still expected to benefit from the show.